Now that you understood the big picture of the industry, and you chose a point to enter the market, you need to understand the need or problem that your...
Once you found the root cause of the problem, you need to understand who are the groups of potential customers that are affected by this problem. Depending on how...
Once you understood how to do a customer segmentation, the next step is to learn how to create a Buyer Persona template for each customer group you identify. Analyze...
In the last years TAM had become one of the most important metric that investors are looking at, before deciding to invest in a new business. This is why...
