Where to start as an entrepreneur? Even from when we are little, we used to imagine ourselves in different situation. Some of us want to become an astronaut, some...
How to do an industry analysis? Different industries have different particularities. Some of them have higher barriers to entry, others have smaller profit potentials. Some of them are industries...
Mapping the supply chain Now that you have decided in what industry you will build your business, you can make the next step. In order to have a complete...
Now that you understood the big picture of the industry, and you chose a point to enter the market, you need to understand the need or problem that your...
Once you found the root cause of the problem, you need to understand who are the groups of potential customers that are affected by this problem. Depending on how...
Once you understood how to do a customer segmentation, the next step is to learn how to create a Buyer Persona template for each customer group you identify. Analyze...
In the last years TAM had become one of the most important metric that investors are looking at, before deciding to invest in a new business. This is why...
Knowing how to build a team for your startup may be one of the most important steps. It is a step in which your biases can creep your judgement,...
Every entrepreneur that is trying to learn how to build a business strategy, needs to learn how to develop a brand positioning strategy. This can make the difference between...
Once we have established the positioning strategy, you need to learn how to make a brand strategy, to sustain that position. All the Brand elements should be built with...
